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Eco-friendly packaging is becoming an increasingly important consideration for beauty and personal care brands. With the growing awareness of the impact of packaging on the environment, more and more brands are looking for ways to reduce their environmental footprint. At Instockpack, we are committed to providing our customers with eco-friendly packaging options. One of the ways we do this is by offering a wide range of eco-friendly materials for our cosmetic packaging. We use PCR plastics (Post-Consumer Recycled) which helps to reduce the amount of new plastic that is produced and also helps to reduce the amount of plastic waste...

  Decorating your airless bottles, jars, or tubes is an essential step for any indie beauty brand or small company starting out in the cosmetic industry. One of the first things to consider when decorating your beauty packaging is the type of decoration you want to use. Creating Artwork For Your Cosmetic Packaging: Your beauty packaging supplier (such as Instockpack) will provide technical drawings and die lines for the beauty pack you want to decorate. If you wish to design the artwork yourself, make sure it is in a scalable vector format (such as an AI file or high-resolution PDF)...

  Airless bottles and standard bottles are both commonly used in the cosmetic packaging and beauty industry, but they have some key differences. Airless bottles use a vacuum-based dispensing system, which means that the product is dispensed through a piston or a pump. This design helps to prevent air from entering the bottle and keeps the product fresher for longer. Airless bottles are also great for preventing bacteria and other contaminants from getting into the product, which can be especially important for skincare products.   On the other hand, standard bottles, use a simple cap or pump to dispense the...

When it comes to filling your tubes, bottles, and jars with your cosmetic or beauty solution, there are a few different options available to indie cosmetic and beauty packaging companies. As your cosmetic business begins to grow, it's time to consider having your bottles and tubes filled by a contract filler to save time and money. A contract filler is a company that specializes in filling containers with liquid or semi-liquid products. They have the necessary filling machines and equipment to fill a wide variety of containers, including tubes, bottles, and jars. This is an ideal option for businesses that...

Brands have been compelled to innovate using digital experiences and online communities. Although it is not a new idea, digital transformation has come to the forefront for beauty brands. The pandemic had a negative impact on physical shopping experiences, making tech-based business strategies more crucial than ever. Brands in the cosmetic industry have been compelled to rethink their marketing strategies as well as how they connect, sell, and communicate with customers. According to a recent Mintel study, the majority of cosmetics shoppers utilize apps, internet resources, and reviews when shopping in-store. Younger generations are particularly dependent on digital channels: more than half...