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Protection is key for a new generation of cosmetics that are the answer to consumers’ needs Priorities have shifted. New elements have been incorporated into consumers’ routines: masks, sanitizers, soaps, and all things touchless are now part of their lifestyles. The ‘clean beauty’ trend, popular in pre-pandemic times, has now evolved due to an increasing concern about contamination, and ‘safe beauty’ is the new trend that industry experts are talking about. While clean beauty was about natural ingredients with no additives and nontoxic chemicals, safe beauty adds elements such as formula protection, anti-microbial ingredients and hygienic packaging. The Market Insights...

Generation Z sets the tone for cosmetics and the beauty industry transformation While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 began with a focus on Generation Z, which grew up ‘digital’ and is socially and environmentally concerned. This group is now making the purchasing decisions that influence product launches and brand positioning. Last year, the Instockpack Team has analyzed the rising trends that will affect the beauty industry in 2022. All sum up the mindset of a principled, yet playful generation. Post-COVID awakening – Joy and playfulness are the new keywords...