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Brands have been compelled to innovate using digital experiences and online communities. Although it is not a new idea, digital transformation has come to the forefront for beauty brands. The pandemic had a negative impact on physical shopping experiences, making tech-based business strategies more crucial than ever. Brands in the cosmetic industry have been compelled to rethink their marketing strategies as well as how they connect, sell, and communicate with customers. According to a recent Mintel study, the majority of cosmetics shoppers utilize apps, internet resources, and reviews when shopping in-store. Younger generations are particularly dependent on digital channels: more than half...

With an anticipated growth of 4.3% per year, baby care is a promising market for cosmetics companies, with sales predicted to reach $25 billion in 2028. Since the pandemic, the market for infant goods has exploded. Motivated by the 'clean beauty' trend, businesses are giving top priority to premium, sustainable ingredients and environmentally friendly packaging. Global markets including those in the Americas and Asia Pacific are driving this trend. According to the Mintel research, "A year of innovation in baby personal care, 2022," plant-based claims, which account for 56% of product releases for infants, are driving new advances in Europe....

They are leading the shift toward brand transparency because they are knowledgeable, powerful, and demanding. If you are aware of what niacinamide, hyaluronic acid, and salicylic acid do for the skin, you belong to a rising group of people known as "skintellectuals" These customers are leading a change towards more open information in the beauty business. They are knowledgeable and incredibly inquisitive.Generation Z is well represented by consumers who are knowledgeable about formulations, the advantages of each ingredient, and the appropriate way to combine them.They were the driving force behind the development of customized beauty regimes and ingredient search engines....

Cosmetic tubes come in a variety of sizes, materials, and cap options and provide a high-end cosmetic experience to help you promote your business. What Cosmetic Tubes are Ideal for My Company? Whether your brand's focus is hair care, skincare, or beauty, all cosmetic tubes vary by material, finish, head applicators, and container capacities. It’s important to determine what works best for your business needs. If your primary focus is aesthetics or achieving a high-end look, you may find that tubes with wood twist caps may attract consumers to your brand, offering a stylish earthy look. With the growing demand for sustainability and recyclability,...

The beauty and cosmetics industry has partially recovered from the sales slump that followed the epidemic and could reach 2019 levels this year. The beauty and personal care market displayed signals of hope despite the 8% decline in sales that was recorded in 2020 and relied on the variety of sales channels, increasing categories, and new consumer generations to reverse the decline. In addition to the pandemic's evident consequences on sales and the ensuing economic collapse, the last year was difficult for all industries due to price hikes in freight, energy, and raw materials. However, as evidenced by the positive...